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Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.
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Smarter Pricing at Scale: How 3 Companies Are Using AI-Powered Pricing to Unlock Profits

Discover how 3 B2B companies use AI-powered pricing to boost profits, close pricing gaps, and stay competitive in dynamic markets.
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Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.
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Mastering Pricing Strategies Amid Tariff Uncertainties

Learn how businesses adapt flexible pricing strategies to handle tariff uncertainty. Boost profitability with expert insights and dynamic solutions like PROS.
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Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.
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Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.
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Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.
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Unlocking Airline Value with Offer & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.
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Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.
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5 B2B Buying Behaviors You Can’t Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.
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Top 5 Selling Challenges and How CPQ Solves Them

Discover how CPQ helps manufacturers solve top sales challenges like quote delays, configuration issues, and pricing errors. Boost efficiency and profits today!
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Unlocking Digital Selling Strategies Across Industries

Discover how United Airlines and TE Connectivity modernized B2B sales with Smart CPQ. Boost profitability while reducing sales complexity.
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Food for Thought: A Conversation about CPQ in the Food Industry

Learn how CPQ improves pricing accuracy, efficiency, and scalability in the food industry. See real examples from Fonterra and Cargill.
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High Speed Quoting When the First to Respond Wins the Buyer

Why speed and accuracy in quoting matter and how PROS Smart CPQ empowers faster, scalable, and smarter sales processes. Discover more today.
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Transforming Sales with CPQ and Microsoft Dynamics 365

Explore how integrating CPQ with Microsoft Dynamics 365 drives efficiency and consistency in sales. Use PROS Smart CPQ to transform your processes today.
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AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.
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Embracing the Future of Pricing – It’s Not About “Anxiety Avoidance”

Discover how AI transforms pricing strategies from uncertainty to strategic leadership. Explore actionable insights for pricing professionals.
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Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI

Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.
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PROS Platform Travel Spring Release 2025

Discover how PROS Spring 2025 Travel Platform improves pricing, enhances NDC distribution, and personalizes marketing strategies for airlines.
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PROS Platform B2B Spring Release 2025

Discover the PROS Spring Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.
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B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

Discover how B2B businesses can align strategy and technology to deliver seamless, flexible omnichannel commerce experiences that drive growth and customer loyalty.
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The Great CPQ Reset: What Salesforce’s Exit Means for Your Business

Salesforce CPQ's future is uncertain — what does this mean for your business? Explore how Revenue Cloud stacks up and why PROS Smart CPQ could be the ideal alternative.
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The Trust Factor: How Transparency and Communication Can Change the Game When It Comes to Pricing Changes

Learn strategies for communicating price increases with transparency and fairness to retain customer trust, boost loyalty, and strengthen your brand.
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Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.
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6 Quick Pricing Wins to Manage Tariffs

Discover 6 quick pricing strategies to manage tariffs, protect margins, and maintain customer loyalty—without making permanent price hikes.
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Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.
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Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.
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Empowering Manufacturers: AI-powered Pricing Strategies with Rebate Management

PROS, in collaboration with Copperberg, have published a whitepaper that explores the impact of integrating artificial intelligence into pricing and rebate management.
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Dealing With AI Biases Part 2: Inherited Biases Within Your Data

Explore how biases in training data affect AI systems and learn strategies to identify and mitigate these inherited biases for more ethical and accurate machine learning models.
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Dealing with AI Biases Part 1: Acknowledging the Bias

Discover how AI biases emerge, why they matter, and how to address them. Learn about biased data, explainable AI, and the steps to mitigate AI bias effectively.
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Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.
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Pricing Strategies to Maximize Customer Lifetime Value

Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.
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DeepSeek: The Good, the Bad, and the Ugly – Part 1

Discover how DeepSeek achieved top AI performance with hyper-efficient innovations, challenging tech giants with minimal resources.
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The Rise of AI Flight Search Engines: Could LLMs Reshape Airlines’ Traffic Acquisition Trends?

Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.
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Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.
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From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.
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The Cost of Inertia in Airline Retailing

Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.
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Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies

Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market. Read more.
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7 Trends and Predictions Shaping B2B Commerce

Discover 7 key trends and predictions for B2B commerce in 2025, including AI integration, digital transformation, and proactive compliance. Stay ahead in the evolving B2B landscape.
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Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.
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Navigating the New Frontier of Revenue Lifecycle Management

In today's dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.
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PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications
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Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.
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The Impact of AI on B2B Pricing: A Double-Edged Sword?

Explore the profound impact of AI on B2B pricing strategies. Learn how AI drives price drops, stabilizes margins, and enhances profitability in the evolving B2B landscape.
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PROS Platform Travel Winter Release

We’re excited to share the PROS Platform Winter 2025 release for airlines - highlighting new features to enable the transition to modern airline retailing.
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Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.
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Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
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6 Trends and Best Practices to Unlock Price Optimization and Boost Margin

Discover key trends and best practices for unlocking price optimization and boosting margins in 2025.
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Why Now is the Time for Price Optimization

Learn how price optimization software is helping commercially focused companies stay ahead in the competitive B2B landscape.
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The Future of CPQ—Trends Report 2025

Discover how the CPQ landscape is evolving and what trends will impact businesses and their future profitability in 2025.
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Behind the Science: Bringing Explainability to AI-powered Pricing

Read this blog to learn more about how PROS AI-powered pricing software provides customers with aggregate analytics dashboards to gain a deeper understanding of price recommendations.
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5 Things to Consider When Selecting CPQ Software

Consider these 5 things when shopping for CPQ software: CPQ architecture, configuration engine, implementation and user adoption, data integrity, and omnichannel support.
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The Importance of Having an AI Adoption Strategy

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
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SAP S/4HANA Migration: How PROS Helps Businesses Avoid Disruption and Get the Most from Their Data

Discover how PROS supports a smooth migration to SAP S/4HANA, helping businesses optimize data, reduce disruption, and drive profitable growth.
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The Indexing of Google Flights: The Empire Strikes Back – Part II

Explore how Google Flights price indexing influences airline revenue management, impacts consumer behavior, and changes the landscape for competitive pricing strategies in the travel industry.
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The Indexing of Google Flights: The Empire Strikes Back – Part I

Discover how Google Flights indexes airline ticket prices and the implications for pricing strategies in the travel industry. Learn key insights on data transparency.
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Perspective: Responsible AI for Pricing

Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
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Our Latest Platform Innovation: PROS Rebate Management

Discover PROS Smart Rebate Management, an end-to-end rebate lifecycle management solution to define, manage, and optimize rebate programs within the context of existing pricing and selling workflows.
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PROS Platform Travel Fall Release 2024

PROS Travel Platform Fall Release 2024 enhances airline Offer Management with better forecasting, pricing flexibility, and personalized marketing tools.
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PROS Platform B2B Fall Release 2024

PROS B2B Platform Fall Release 2024 enhances self-service in Smart Price Management and CPQ. Boosting efficiency and user experience.
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Why are Neural Networks the future of B2B Pricing?

In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
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The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
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Moving the Decimal: The Evolution of Pricing in B2B

Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
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Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
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5 Signs that You’ve Outgrown Your Configure Price Quote (CPQ) Software

Discover the 5 signs that indicate your business has outgrown its current CPQ software. Learn how to identify if your CPQ solution is slowing down sales, lacking features, or failing to scale.
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Collaborative Quoting Transforms the CPQ Experience for B2B Buyers and Sellers

Collaborative Quoting in PROS Smart CPQ streamlines sales with real-time buyer-seller collaboration.
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Transcending Boundaries: AI’s Big Impact on Digital Commerce

At PROS Outperform, Heather Hershey, Research Director at IDC, recently presented trends about the future of digital commerce. This article recaps and expands on the insights that she highlighted.
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The Future of Ancillary Revenue Optimization

Ancillary sales increase revenue per passenger. Learn about the future of ancillary optimization and how PROS helps airlines optimize ancillary revenue streams with AI-driven offer optimization.
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Celebrating Innovation: PROS 2024 B2B Customer Outperformer Award Winners

Discover the B2B winners of the inaugural PROS Customer Outperformer Awards 2024, celebrating innovation and excellence in AI, software solutions, and digital transformation.
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Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition

By integrating data analytics and SEO insights effectively, airlines can drive enhanced customer acquisition and unlock significant revenue potential.
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Modernizing B2B Buying and Quoting in Distribution

Discover how modern B2B buying, quoting, and distribution are transformed by a collaborative digital environment. Enhance efficiency, communication, and customer satisfaction with innovative solutions
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How PROS Helps SAP S/4HANA Customers Unlock Profitable Growth

With the PROS Platform, you can seamlessly integrate with S/4HANA to develop multi-channel pricing strategies and manage multiple price lists in real-time - powered by PROS industry-leading AI.
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PROS Recognized for Cybersecurity Excellence

Susanne Senoff, PROS Chief Information Security Officer, emphasizes the need for integrating security into the organizational culture to build resilience against emerging cyber threats.
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Elevating Marketing Tactics for Vacation Packages to Grow Ancillary Revenue

Discover innovative marketing tactics for vacation packages to boost airline ancillary revenue. Enhance brand awareness, optimize conversions, and drive customer acquisition.
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PROS Wins 2024 Microsoft Global ISV Partner of the Year Award

PROS wins 2024 Microsoft Global ISV Partner of the Year Award, recognizing our innovative use of Microsoft’s cloud platform to deliver exceptional value and customer experiences with our AI innovation
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Dynamic Price Insertion Using Google Display Remarketing for Airlines

Google display remarketing for airlines is a simple advertising strategy to help airlines increase ad performance. Implement dynamic ads today!
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airTRFX Interlinking From Top Authority Pages

Creating internal links from the airline’s core website to airTRFX pages is key to maximizing the SEO performance of the airTRFX pages.
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PROS Platform B2B Summer Release 2024

Discover the PROS Platform Release - Summer 2024. Explore AI-driven innovations enhancing business transformation, efficiency, and customer engagement in our latest blog post.
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Travel is Back and Reloaded

Discover insights from Google's Travel Summit EMEA: post-pandemic travel demand, digital nomads, and bleisure travel. Learn how brands can adapt and leverage data for better user experiences.
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How to Use Bayesian Inference In A/B Testing

Katharina Warzel describes Bayesian Inference in terms of A/B testing. She guides you through its application and shows you how to interpret results.
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How to Write Meta Descriptions for airTRFX Pages

Master the art of writing effective meta descriptions for airTRFX pages to enhance SEO and boost click-through rates with these practical tips and strategies
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The Quoting Conundrum: Balancing Speed and Accuracy with AI-Powered Quoting

PROS Smart CPQ automates quoting, pricing, and approvals, empowering salespeople to respond quickly with AI-driven recommendations and real-time collaboration.
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Key strategies for implementing airline dynamic pricing – Part II

Explore the revenue potential airline dynamic pricing through continuous pricing and dynamic ancillary pricing, and the impact on downstream systems adoption.
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How PROS Revolutionizes the Sales Agreement Process

Master sales agreements effortlessly with PROS. Streamline creation, manage lifecycles, and analyze performance, ensuring optimal deals and lasting customer relationships.
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The SEO Case for Single-Bar Navigation

Creating internal links from the airline’s core website to airTRFX pages is key to maximizing the SEO performance of the airTRFX pages.
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Delivering Tangible Value Solutions for the Medtech Space

Discover how PROS solutions revolutionize pricing & sales processes in the Medtech industry. Real examples of improved margins & efficiency.
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Unveiling the Spring Platform Release: A Closer Look at the Latest Innovations

This blog post encapsulates the essence of the Spring Platform release, highlighting the key features and innovations that make it a must-have for businesses looking to thrive in the digital landscape
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PROS Platform – Travel Spring Release

Discover the latest innovations in travel technology with the PROS Platform Travel Spring Release 2024.
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Medtech Industry in Transition: Digitization and XaaS Leading the Charge

Explore the evolving landscape of the MedTech industry, from digitization to XaaS models. Discover key trends and challenges reshaping the future.
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How Hyatt increased bookings with custom pages & personalized offers

Discover how Hyatt increased bookings by over 50% using airTRFX to create custom pages and personalized offers for their Inclusive Collection resorts.
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How to Engage Customers to Drive Loyalty Redemption

Learn how airlines like Virgin Atlantic and Spirit strategically engage customers to drive loyalty redemption through their rewards programs.
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The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy

Explore how low-cost carriers (LCCs) like Frontier, Volaris, flyadeal, and Play leverage PROS Offer Marketing solutions to drive direct channel sales and increase brand awareness in competitive market
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The Importance of a Direct Channel Strategy for Startup Airlines

Discover how startup airlines like Breeze and Play leverage PROS Offer Marketing solutions to increase direct bookings and establish brand awareness in competitive markets.
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Building Better Experiences: Improving the Buyer’s Journey with PROS

Discover how PROS empowers seamless buyer journeys with Smart CPQ. Streamline processes, boost revenue. Learn more!
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How AI-Powered Pricing Transforms Data into Dollars

The blog outlines the challenges businesses face in pricing optimization amidst dynamic market conditions and proposes AI-powered dynamic pricing solutions as a remedy.
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Key strategies for implementing airline dynamic pricing – Part I

Removing RBDs and class-based pricing is a critical step toward airline offer and order management. Airline dynamic pricing enables better customer segmentation, while opening new revenue streams.
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How PROS Helps ExxonMobil Modernize their Pricing and Quoting

ExxonMobil innovates with PROS Platform for global energy challenges, optimizing pricing and processes, achieving faster deals and improved results at scale.
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Ensuring Transparency in Price Optimization: Unveiling the Strengths of AI-powered Pricing Strategies

Demystify the complexity of PROS AI-powered Price Optimization with an explanation of how our AI is purpose – built to turn complex algorithms into actionable insights.
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The Big Red Flag in Segmentation Based AI Pricing Solutions

Discover why segmentation-based AI pricing solutions raise red flags and learn how PROS' neural network approach offers superior precision and scalability for dynamic markets.
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PROS Revenue Management and Group Sales Solutions to Drive Dynamic Strategies and Revenue Growth at Saudia

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.
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Building Better Margins: Mastering the Blueprint for Success in Building Materials

Unlock building-materials sector success with PROS! Discover how PROS addresses the five elements of agile margin management and learn how you can maximize profits in B2B.
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From Optimal Price to Issued Ticket: How Airline Dynamic Pricing Really Works

Discover how airlines turn optimal prices into tickets using real-time dynamic pricing—and why legacy systems are holding some carriers back.
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How a High-Tech Manufacturer Improved Gross Margins with AI-powered Pricing

Learn how one high-tech manufacturer used PROS AI-powered Pricing to achieve a 3% annualized margin uplift.
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Global airline increases passenger revenue with willingness-to-pay forecasting

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.
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Auto-Wares Drives Pricing Efficiency and Margin Gain with PROS Software

Learn how Auto-Wares uses PROS Smart Price Optimization and Management to drive pricing efficiency and margin gain.
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The Value of Airline Offer Management

On the path to modern airline retailing carriers must build their roadmap to Offers and Orders focusing on offer management and value generation outside of the PSS.
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Key Insights for Driving AI Innovation in Airline Retailing

Learn how AI-powered revenue optimization technology is the driving force for modern airline retailing.
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Unlocking Pricing Efficiency with AI

Uncover the root causes of pricing inefficiencies in businesses. Learn how advanced AI pricing technologies offer solutions for streamlined and profitable pricing processes.
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PROS Platform: Winter Release 2024

Unlock cutting-edge commerce with PROS Winter '24: Streamline sales with AI insights, dynamic pricing, and robust SAP integration—transform your customer journey now!
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AI, ChatGPT and Airline Revenue Management

ChatGPT has become ubiquitous, changing conversations around AI and which AI model, neural network or model-based reinforcement learning to use for airline revenue management.
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5 Considerations When Upgrading Your RM System

Building a future-proof revenue management organization that meets the needs of modern airline retailing means investing in not only AI, but also your talent.
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4 Tips for Optimizing Offers on Metasearch Engines

Direct offer distribution to metasearch engines helps airlines improve offer accuracy and increase bookings while reducing cost of distribution.
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PROS Fall 2023 Platform Release: Unveiling the Power of Explainable AI

Discover the future of pricing and selling with PROS Fall 2023 Platform Release, featuring cutting-edge Explainable AI and more.
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What’s Stopping You from AI

Many organizations feel like there are more obstacles than opportunities when it comes to utilizing AI-powered pricing, learn how PROS can help.
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4 Benefits of detaching offer distribution from the GDS

Adopt airline-led offer creation and NDC distribution to achieve lower cost of distribution and gain more visibility into travel shoppers.
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Key capabilities for RM confidence amid market volatility

Learn about the key features and capabilities RM teams need to avoid spill and drive the revenue success of their airline.
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A wholesale grocery distributor’s journey to an AI-powered future with PROS

Learn how PROS helped a wholesale grocery distributor on their journey to an AI-Powered future.
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How PROS is making RM analysts’ life easier

Learn about the latest features and innovations across the best-of-breed RM technology in the airline industry.
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Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing

Learn how Lufthansa Group adopted a single streamlined solution for the entire group with a direct connection to LHG availability for full offer control and distribution of dynamic offers.
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Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders

Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.
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3 Ways to Grow Revenue with Dynamic Ancillary Pricing

Learn about PROS AI-based ancillary pricing and optimization that help airline increase ancillary revenue.
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airBaltic delivers airline-led offer creation across web channel and interline partners

Learn how airBaltic adopted airline-led offer creation and retailing powered by PROS to remain competitive and agile on the market.
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Airline Retail Transformation Roadmap: Architecting the Future of AI-Fueled Offers and Orders

To deliver commercial outcomes and accelerate revenue growth airlines need to prioritize offer optimization and drive a customer-centric offer and order management strategy powered by proven AI.
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Airline Retail Transformation Roadmap: Moving from RM to Airline Offer Optimization

Airlines on the retail transformation journey toward offer and order management need to transition from revenue management to offer optimization strategies.
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Qatar Airways Cargo Enhances Customer Experience with PROS Pricing Solutions

Qatar Airways Cargo is now live with real-time pricing powered by PROS Smart Price Optimization and Management, providing an enhanced customer experience with optimized, bookable rates.
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PROS Platform Summer Release 2023: Elevate Your Business with PROS

Elevate your business with PROS. Discover the latest PROS news and insights to drive growth and success. Visit us now for a competitive edge.
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Food ingredients manufacturer blows past margin growth goals with PROS

Learn how one food ingredients manufacturer used PROS to blow past margin growth goals.
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How PROS Smart Configure Price Quote (CPQ) Helped Manitou Group Realize a 26% Increase in Sales YoY

Discover how PROS Smart CPQ helped Manitou Group achieve a 26% increase in sales YoY. Read the success story here!
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PROS Recognized as a Finalist in the 2023 Microsoft US Partner of the Year

PROS named a finalist for 2023 Microsoft US Partner of the Year. Unlock AI-powered pricing with PROS Smart CPQ integrated with Dynamics 365 Sales for profitable growth.
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How Pricing Impacts These Five Decision Makers

Learn how pricing impacts these five key decision makers.
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The Power of Pricing Optimization: Insights from PROS Keynote Session

Unleashing the power of pricing optimization in manufacturing! Discover PROS Inc.'s insights from their keynote session at Manufacturing Pricing Excellence 2023 event.
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How this medical devices manufacturer leaned on PROS and their partners to digitally transform

How this medical devices manufacturer leaned on PROS and their partners to digitally transform.
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How to Achieve Airline Offer Optimization?

Offer Optimization is the ability to create offers across seat, fare and ancillaries, that are personalized and consistent with an airline’s pricing, channel, and revenue management strategy.
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PROS Receives Diversity in Business Award

PROS is proud to be selected as a recipient of the Houston Business Journal’s Diversity in Business Awards 2023
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From farm to table: how Fonterra optimizes with PROS

Learn how this large dairy co-op utilized PROS AI-powered pricing and selling solutions to double down on profit optimization.
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Land O’Lakes reinvents its pricing methodology with PROS

Learn how PROS helped Land O Lakes reinvent its pricing methodology. With PROS, Land O Lakes was able to improve pricing efficiency and time to value.
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Revenue Management without Demand Forecasting: A Data-Driven Approach for Bid Price Generation

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.
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How an international food corporation drove a 2% margin improvement with real-time, AI-powered Quoting and Pricing

Learn how PROS was able to help an international food corporation drive a 2% margin improvement with real-time, AI-powered Quoting and Pricing.
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3 Ways to Fast-track to Airline Retail Freedom

Airline executives can accelerate airline retail transformation by adopting offer optimization, AI, and next-gen retail platforms.
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PROS Platform Spring 2023 Release-Powerful Platform Integrations

We’re thrilled to announce that the PROS Spring 2023 Platform Release is here with Microsoft Power Apps Integration, Rebates Management in PROS Smart CPQ, and many more capabilities.
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The astonishingly simple way to leverage your Microsoft Azure Consumption Commitment for AI-powered PROS software in the Azure Marketplace!

Microsoft is enabling customers with an underspent MACC to spend their “Azure credits” on software that is MACC eligible through the Azure Marketplace such as PROS AI-powered pricing and quoting.
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PROS Recognized as a Healthy Workplace

PROS is proud to be selected as a bronze level recipient of Cigna’s Healthy Workforce Designation 2022.
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PROS cloud platform drives $74M revenue uplift for office supply distributor

Learn about how the PROS cloud platform drove $74M revenue uplift for this office supply distributor.
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What is airline revenue management?

Airline revenue management is a data-driven approach to pricing a seat to maximizes airline revenue based on properly identifying traveler’s willingness to pay.
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Mina Harigae and J.J. Spaun Named Player Ambassadors for PROS

LPGA Professional Mina Harigae and PGA TOUR Professional J.J. Spaun have been announced as PROS brand ambassadors. Read more.
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The Commercial Imperative for Airline CCOs

Airlines are embracing a digital transformation that will fundamentally change airline retailing, with a focus on flexibility and the freedom to sell how, when and where they want to drive loyalty.
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Top 5 Reasons to Attend Outperform

Looking for a reason to join Outperform this year? Here’s 5!
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Outperform with PROS: Discover the secret of AI-powered profitable growth

PROS Outperform gathers airline leaders for the latest travel AI innovations across revenue management, distribution, marketing, and e-Commerce.
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Direct Supply Renews Contract with PROS to Resolve Data Challenges

Learn how Direct Supply uses PROS Smart Price Optimization and Management solution to resolve data challenges.
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Top 4 must-have capabilities to fuel profitable Corporate Sales

Discover the top four capabilities that fuel profitable airline corporate sales. Learn how automation, AI, real-time collaboration, and data insights drive success in our latest blog post.
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4 ways to increase ROI from Airline Corporate Sales

Boost your airline's ROI by adopting AI-driven sales strategies. Learn four effective ways to enhance corporate sales performance and customer experience. Discover more in our latest blog post.
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Accelerate corporate sales with revenue optimal quotes

Learn how to boost corporate sales revenue with optimal quotes. Explore strategies for delivering tailored offers using AI and automation to enhance efficiency and profitability in our latest blog.
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How PROS Helped a Fortune 500 Distributor Optimize Pricing for $7.2 Billion in Revenue

Read here to learn how one of our clients optimized pricing for $7.2 billion in revenue with PROS profit optimization platform.
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How to Drive Profit Through Pricing with Unique PROS Platform Features

Check out how features of PROS platform drives pricing strategy to resolve profitability issues and improve profit margins. Read more here.
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How a healthcare system achieved a 20% revenue increase and treated more patients faster with PROS

Read how this healthcare company achieved an ROI of nearly 20% within the first year, to the tune of £180 million with PROS Profit Optimization software.
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How PROS Helped a Leading Industrial Manufacturer Reduce Quote Time by 65%

How one PROS customer realized a 50-basis-point margin increase after implementing PROS Smart CPQ.
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The Data Fabric of the PROS Platform

PROS meets all the needs of an enterprise looking for a pricing solution data platform that is easy to use, scalable, flexible, secure, and extensible.
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PROS Platform Winter 2023 Release – The Next Generation of AI is Here!

PROS next generation of pricing AI is here! Check out our blog post on the PROS Platform Winter 2023 release.
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How Does CPQ Return $6.22 for Every Dollar Spent?

There are so many reasons to invest in CPQ software, such as accelerating the sales process, but did you know CPQ returns $6.22 for every dollar spent?
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Learn how PROS helped this medical devices company increase profitable growth with a $40M uplift in revenue

Read how a medical device company experienced a $40 million lift in revenue within the first 6 months of using PROS profit optimization software.
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Why PROS Was Named a CPQ Leader in the 2022 Gartner® Magic Quadrant™ for the Second Consecutive Year

We’re honored that PROS has been named a Leader in the annual Gartner Magic Quadrant for Configure, Price and Quote Application Suites for the second year in a row.
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Top Four Actions to Stop Customer Churn in Manufacturing

It costs much less to keep a customer than to find a new one. That’s why understanding customer churn is so important.
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The Three Secrets to Maintaining Competitive Market Pricing in Manufacturing

The challenges of maintaining competitive pricing: Why so many manufacturers struggle with incorporating external data into their pricing strategies.
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Guide to Product Options and Variations in CPQ

Product options are individual products that users can select when configuring a bundle with CPQ software. Learn more about product options and variations.
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6 Sales Process Tips for Opening а New Distribution Channel

Here we have six tips for opening a new sales distribution channel.
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The 6 Platform Features That Matter Most

At PROS, we think it’s important that our customers know why PaaS may be a better choice for their business than SaaS and we recommend 6 platform features for you to consider in this blog post.
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Let Lee Tell It: Q&A with PROS Board Member Lee Jourdan

Lee Jordan, a PROS board member, discusses his career, the future of PROS, and machine learning in this fireside chat.
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PROS Recognized by PEOPLE Magazine as a Company that Cares

Great Place to Work and PEOPLE magazine have honored PROS as one of the 2022 PEOPLE Companies that Care.
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How to Manage Inflation Without Damaging Reputation

Price with confidence as inflation rises. 4 steps to manage inflation without damaging your company’s reputation.
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Top 7 Questions to Ask When Selecting a CPQ Vendor

You need to make sure a potential CPQ vendor has all the critical features your business requires. Here are 7 questions you must ask in the RFP process.
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PROS Wins International Business Stevie Award

PROS named International Business Award winner for Artificial Intelligence and Machine Learning Solutions.
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What You Need to Know About Customer Churn Analysis

Your level of customer churn needs to be analyzed to maximize profitability. See the best 4 KPIs to measure it.
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The Pitfalls of Penetration Pricing

Learn more about the pros and cons of penetration pricing.
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4 Lessons Learned from 30 Years in the Pricing Industry

After 30 years in the pricing industry, PROS shares these top four lessons learned.
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PROS Recognized as a Finalist in the 2022 Microsoft Partner of the Year Awards

PROS was named a finalist in the Microsoft Partner of the Year awards and will showcase its CPQ solution at Microsoft Inspire
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Announcing New Features from the PROS Platform Summer 2022 Release

PROS Summer 2022 release offers new features that improve your user experience and accelerate your time-to-value.
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PROS is a Most Loved Workplace®

PROS is recognized as Most Loved Workplace by Best Practice Institute
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What You Need to Know About Managing Agreements in CPQ

Complex sales agreements and contracts can throw a wrench in pricing and selling strategies. Learn how PROS makes the process easier and smarter. Learn more.
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Six Great KPIs to Measure CPQ Performance

Fine-tuning your end-to-end sales process can have a significant impact on business performance. See the top six KPIs you should be paying attention to when it comes to your CPQ.
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Accessibility and Inclusive Design: A Product Manager’s View on Building Inclusive Products

In the world of product design, major efforts are underway to ensure inclusivity. See how PROS takes part.
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3 Reasons to Add Rebate Management to your Pricing Strategy and Sales Workflows

PROS Rebate Management powered by Enable combines industry-leading CPQ capabilities with a fully featured rebate management platform.
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All You Need to Know About Rebate Management in CPQ

Adding rebate management information to your CPQ (configure price quote) processes allows for seamless discount management. Here's what you need to know.
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PROS Platform Receives Award for Business Intelligence Innovation

The award-winning PROS Platform adds another accolade to its collection: the Golden Bridge Business and Innovation Awards for Business Intelligence Innovation.
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PROS Wins Best AI Solution for Sales

PROS Platform Wins Best AI-based Solution for Sales
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PROS Named Best Workplaces in Texas™ Again

For the second year in a row, PROS  has been named Best Workplaces in Texas by Great Place to Work and Fortune magazine.
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Why Availability and Performance Matter in a Price Optimization and Management Solution

Learn about how PROS Real-Time Pricing Engine provides the availability and performance that online businesses require.
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What Exactly is Dynamic Pricing in the Airline Industry?

Dynamic pricing allows airlines to price seats and ancillaries dynamically based on traveler’s willingness to pay, increasing the likelihood of purchase.
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Manage Inflation with Pricing Technology

To manage pricing during inflation, companies need to focus on systems, salesforce enablement, and speed to drive revenue lift and lessen leakage with POM technology.
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4 Key Tactics Pricing Professionals Can’t Ignore

Today's business environment requires that pricing professionals excel in 4 key areas. Learn about how PROS powerful pricing engine uses AI to manage data, automate sales, and drive eCommerce.
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The Six Stages of Success in Digital Selling

In the digital era, B2B buyers demand control and flexibility. Learn more about the six stages of digital selling maturity to identify how to improve your pricing and selling strategies.
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Transform Your Business With New Innovations From the PROS Platform Spring 2022 Release

PROS presents new features in our spring platform release including advancements in data simulation and enhancements in price analytics and management.
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Interview with a PROS Data Scientist

Data scientists are in high demand because they help businesses solve problems by analyzing and looking for patterns in massive amounts of data. Learn more about data science from Malori Meyer.
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8 Things to Look for in Configure Price Quote (CPQ) Software

A smart configure price quote (CPQ) solution enables you to increase sales win rates and improve quoting. But not all solutions are the same. Here are 8 things you don’t want to compromise.
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Elevate Sales Confidence With PROS Smart Configure Price Quote and Microsoft Dynamics 365

PROS Smart Configure Price Quote delivers a quote-to-cash capability that integrates seamlessly with Microsoft Dynamics 365 to enable businesses to accelerate sales processes with optimized offers for
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Managing Change Through Digital Transformation

Change management amplifies the returns expected from any implementation project. Learn how effectively implementing change management can lead to success in your digital transformation.
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Competitive Pricing Strategy: Benefits and Disadvantages

A competitive pricing strategy sets product prices relative to the competition. Learn about competitive pricing and how it can benefit your business.
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Emirates and PROS Develop RM Team Training Program

Emirates and PROS are collaborating on a revenue management training program to attract and retain the best RM talent in the industry.
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Catching Up with Omnichannel

The pandemic forever changed the expectations for how service and value could be delivered. In this blog, learn the key lessons that should be carried into this new age of reimagined omnichannel comme
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How to Avoid Price and Margin Erosion

Following these expert pricing tips can help you establish repeatable processes for providing accurate cost estimations in highly competitive industries that are sustainable.
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5 Tips for Managing Pricing Amidst Inflation

In this blog, learn five actionable steps your company can take to adapt your pricing strategy to an inflation environment.
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Initiate Strategic Business Transformation with AI

Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic
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How to Drive Outstanding Customer Experiences with Dynamic Pricing

Learn how dynamic pricing empowers B2B organizations to grow their eCommerce business and to serve buyers with agility and consistency across all sales channels.
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The Next Phase in Air Cargo: Digital Selling

Air cargo professionals in pricing, revenue management, and selling are looking to completely shift their business strategy to remain competitive and win customer deals.
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Building Best-in-Class Airlines Revenue Management Workflows

A true workflow should guide a user to the most important tasks and goals, and at PROS we pride ourselves on our workflow designs.
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Part 3: Pricing for Survival or Pricing for Success?

Discover how AI can enhance your eCommerce and digital transformation strategies. Learn about key innovations and AI-driven strategies for dynamic pricing in the digital age.
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Part 2: Pricing for Survival or Pricing for Success?

As data volumes grow, businesses struggle to manage and analyze information for strategic decisions. Learn how pricing technology can drive better decisions, optimize performance, and boost profitabil
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Part 1: Pricing for Survival or Pricing for Success?

Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.
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5 Tips to Persuade Your C-Suite on the Importance of Pricing

Learn how to convince senior management about the role pricing plays in business success and why the C-Suite needs to make it a priority in 2021.
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Stratégies de tarification : les bonnes raisons d’oublier les grilles tarifaires

À mesure que les entreprises B2B se tournent vers la vente eCommerce et omnicanal, les tarifs catalogue doivent être remplacés par une gestion dynamique des prix.
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Qu’est-ce que le CPQ ?

Le CPQ est un outil d’aide à la vente qui permet de gérer un catalogue produit, de configurer des offres (produits comme services), d'obtenir un prix et de générer un devis.
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Preisstrategien: Die Nachteile von Listenpreisen

Erfahren Sie mehr über das Manko von Listenpreisstrategien und die Notwendigkeit der Einführung dynamischer Preise in Ihrem eCommerce-Handel.
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Was ist CPQ?

Angebotserstellung wird dank CPQ-Software enorm vereinfacht. Der Vertrieb kann im Nu für jeden Kunden das individuelle Produkt / die Dienstleistung zum maßgeschneiderten Preis ermitteln und anbieten.
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Where and How to Start your Digital Transformation

Digital transformation isn’t as difficult as it might sound if you know where to start and how to get there. Answer essential questions on digital transformation with guidance from an expert.
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What is the Quote-to-Cash (Q2C) Process and Its Relationship to CPQ?

Learn more about what quote-to-cash is, the 8-step Q2C process, and how you can optimize your sales process with quote-to-cash software.
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Shifting Your eCommerce into High Gear with AI

The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.
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Top Factors Influencing Pricing Strategy in Today’s Economy (And What to Do About Them)

Check out the top factors influencing pricing strategy in today's economy (and what to do about them).
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Hitting Reset on Airline Retailing: Part 2

The airline retailing industry has been disrupted forever. Rethink current airline eCommerce strategies with these tips from PROS team of experts.
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Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.
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How Willingness-to-Pay is Changing Airline RM Forever

Learn how to willingness-to-pay is revolutionizing airline revenue management enabling airlines to forecast and optimize based on price sensitivity not class availability.
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4 Tips to Beat the Complexity of Airfare Repricing

Airfare repricing is often a complex and manual process for airlines. An average of 20% of travelers initiate trip changes and 55% report experiencing a travel disruption.
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How to Drive Adoption of Pricing Technology

AI-powered pricing technology shortens sales cycles, enables you to price quickly and accurately, and helps identify new opportunities in the sales pipeline. Here are our tips for driving adoption.
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Enhance Your Sales Tech Stack with CPQ

From enterprises to small businesses, sales teams need every advantage to close deals. Find out why adding CPQ to your sales tech stack can help give your sales teams an undeniable business advantage.
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3 Ways Food and Beverage Distributors Can Take Control of Pricing

Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.
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7 Benefits of CPQ and CRM Integration

Add CPQ to your CRM to increase sales productivity and efficiency. Read Now
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Elevate Your Pricing Strategy with Digital Transformation

Join PROS at the Digital Transformation Summit NSW in Sydney this September and learn how PROS is helping businesses by navigating the pricing Digital Transformation of their companies.
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5 Ways to Grow Airline Ancillary Revenue

The art of digital retail includes a variety of strategies for ancillary sales. Airline eCommerce tactics require relevance, differentiation and seamless user experience. Learn more.
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AI: No Longer Just a Buzzword for Airline Revenue Growth

Learn about the ways airlines revenue managers around the world are implementing artificial intelligence applications to drive value.
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What is CPQ?

CPQ software accelerates the quoting process by enabling sales teams to quickly configure, price and quote the perfect solution for any customer in minutes.
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4 Ways to Maximize Interline and Code Share Revenue

Learn how to maximize interline and code share revenue through forecasting and optimization, interline availability and cascading, and system abuse monitoring.
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What Does Great Airline Revenue Management Look Like?

Learn about the history of airline revenue management and what a great revenue management software solution brings to the table.
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Product Pricing Strategies: The Cons of List Pricing

Learn about the weaknesses of list pricing strategies and the importance of adopting dynamic pricing in your eCommerce channels.
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7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
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4 Tips For Implementing Price Optimization Technology

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3 Sales Effectiveness Tips For Hitting Target Revenue And Margin

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Airline Revenue Management Strategies for Other Industries

Here’s a look at how airline revenue management strategies based on demand, willingness-to-pay, and price sensitivity can be applied to other industries.
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Distributor Markup and Profit Margins in the Supply Chain

Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.
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Four Steps to Reduce Time to Value in CPQ Software Implementation

Discover the four key factors to implement CPQ software successfully - focusing on speed-to-value, flexibility & responsiveness, finding CPQ product advocates early, and more.
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How to Create an Effective Distributor Pricing Strategy

Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.
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