| Company: Sky Airline Website: https://www.skyairline.com/ Headquarters: Santiago, Chile. Founded: 2001 Industry: Airlines |
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Summary:
Mastering search engine optimization (SEO) in the digital age is essential for businesses aiming expand their online visibility and reach. This case study explores how SKY Airline harnessed the power of airTRFX Pages and implemented savvy SEO strategies to drive significant increases in organic traffic and improve their search engine rankings, resulting in outstanding digital growth.
Challenge: Navigating the SEO Landscape
SKY Airline faced the challenge of standing out in the competitive aviation industry and capturing organic traffic effectively. With the vast array of destinations and routes offered, optimizing their online presence posed a significant challenge.
Solutions: Strategic Implementation of airTRFX Pages
To address these challenges, SKY Airline adopted a multifaceted approach. The company recognized the importance of interlinking from its core site and implementing 301 redirects from existing landing pages with similar keywords. These efforts were fundamental in achieving sustainable growth in SEO performance over time.
Results
The following results in rankings are based exclusively on non-branded keywords (routes and destinations)
Over two years, airTRFX Pages improved nine positions in Google’s organic search results, elevating the average organic position from 15 to 6, according to Advanced Web Rankings.
By following SEO best practices, SKY Airline leveraged the power of relevant, engaging content to bolster its online presence in every digital marketing channel. By providing users with valuable travel guides to destinations and routes, it not only enhanced user engagement but also solidified its brand’s unique value proposition.
The benefits of implementing SEO Best practices:
- Increased visibility in search engines across a broader spectrum of keywords.
- Enhanced user engagement, fostering a meaningful dialogue with the audience.
- Amplification of the airline’s unique value proposition, setting them apart in a competitive market landscape.
Non- Branded organic performance
6 months after launching Destination Content in addition to the SEO best practices implemented:
- A notable 20% increase in organic clicks on airTRFX Pages, as reported by Google Search Console.
- Non-branded keyword visibility skyrocketed from 67% to an impressive 83%, according to Advanced Web Rankings.
- Rankings improved significantly by 5 positions, with an average position leap from 11.2 to 5.7,
- A remarkable 45% increase in non-brand keywords ranking on the first page of Google.
Built with robust technical features tailored for organic performance, airTRFX Pages serve as a catalyst for driving incremental sessions and revenue. SKY Airline’s commitment to implementing and refining best practices ensures that they stay at the forefront of SEO excellence, positioned for continued growth and success.
In conclusion, the alignment of airTRFX Pages’ technical capabilities with SKY Airline’s deliberate implementation of SEO best practices highlights the profound impact of optimized destination content.
PROS Products
AIRTRFX
Create a Fare Marketing infrastructure with airTRFX. Leverage airTRFX pages to scale your site, online presence, and improve engagement.
AIRMODULES
Conversion-oriented flight search tools with real-time fares that can be deployed on any web page.
AIRSEM
Airline-specific Search Engine Marketing tools to build, launch, and manage ad campaigns with real-time fares in ad copy.
AIRWIRE
Display real-time fares on social media, emails, retargeting ads, and on any webpage with airWire. Powered by user-search data without additional calls to your GDS/Res System.