PROS Business Lunch
From Generative AI to Generating Revenue: Pricing in the Age of AI
WHEN
1 October 2024
TIME
11AM – 5PM
WHERE
Microsoft Denmark
Kanalvej 7
2800 Kgs Lyngby
Description
This session will show you how LLMs work, how they are trained, and why they hallucinate. Despite the hallucinatory nature of all GenAI, we’ll provide a practical technique to use ChatGPT safely and productively in the enterprise setting. Beyond ChatGPT, we’ll reveal the magic behind GenAI’s creative power and explore its potential and limitations. And we’ll show how GenAI’s inadequacy can be augmented by traditional analytic AI. This enhancement will give GenAI the abilities to generate revenue and drive profitability beyond just productivity.
Agenda
11:00 – 11:20 AM | Registration and Coffee
11:20 – 11:30 AM | Welcome Remarks
11:30 – 01:30 AM | From Generative AI to Generating Revenue – Keynote by Dr. Michael Wu PhD – PROS Chief AI Strategist
01:30 – 02:30 PM | Lunch
02:30 – 03:00 PM | AI in Real Life: How to Go from AI on a Whiteboard to AI in Action – Keynote by Ozcan Deveci – Senior Partner Development Manager, Microsoft
03:00 – 03:30 PM | Jump Start your Price Optimisation journey with PROS – Nick Boyer – Senior Director, Strategic Consulting, PROS
03:30 – 05:00 PM | Opportunity for 1:1 Meetings
Speakers
Dr. Michael Wu
Chief AI Strategist, PROS
Dr. Michael Wu is currently the Chief AI Strategist at PROS (NYSE: PRO). He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science, and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.
Prior to PROS, Michael was the Chief Scientist at Lithium for a decade. His R&D won him the recognition as an Influential Leader by CRM Magazine. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program.
Nick Boyer
Senior Director, Strategic Consulting, PROS
Nick has 20+ years of experience in pricing, commercial excellence, and project delivery. At PROS, he advises prospects and customers on business challenges and has been with the company for 13 years, leading implementations in Chemicals, Distribution and Manufacturing. Prior to PROS, Nick held IT leadership roles at Saint-Gobain, Tarmac, and Boots, implementing ERP, CRM, and Pricing solutions. He holds a Computer Science degree (BSc), is a Chartered Accountant (ACA), and a Prince2 Practitioner.
Ozcan Deveci
Senior Partner Development Manager, Microsoft
Ozcan Deveci is a Senior Partner Development Manager, Microsoft based in Denmark. He excels in driving strategic partnerships and fostering industry-wide AI collaboration. With a master’s degree in economics and long-lasting experience in the IT industry, Ozcan has led significant AI projects for strategic partners and customers. Ozcan is known for his strategic thinking, problem-solving abilities, and excellent communication skills.
Ozcan has been actively involved in leveraging AI technologies to enhance various aspects of business operations. For instance, he is leading the partnership with Lucinity, which focuses on combating financial crime with AI. This project has led to many benefits, including significant cost savings for a Tier 1 bank.