Azores Airlines Scales Innovation and Revenue with PROS Dynamic Offers, Digital Retail, and airTRFX
| 82.6% sales growth from 2022 - 2023 |
5% market share increase in web sales channel |
3 months to implement a branded fare strategy |
| Products Used: Dynamic Offers, Digital Retail, airTRFX |
Industry: Airlines |
Revenue: €395M |
Location: Ponta Delgada, Portugal |
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Bruno Miguel Marques
Head of Strategic Sales  |
From Regional Carrier to Digital Trailblazer
In an industry where agility and innovation are often the domain of larger carriers, Azores Airlines is proving that size is no barrier to impact. With PROS as a key partner, this regional airline has redefined what it means to grow strategically and sustainably.
Embracing Innovation Early and Often
Azores Airlines has been leveraging PROS Dynamic Offers and Digital Retail for nearly five years. By adopting early releases and working closely with PROS on new features, they’ve established a culture of continuous innovation.
Their newest addition, airTRFX, is expected to push sales growth even further by improving digital discoverability and expanding the reach of personalized offers.
Real Results, Record Growth
Backed by PROS technology, Azores Airlines has transformed its digital channel into a growth engine:
- 82.6% increase in sales from 2022 to 2023
- 47.9% more coupons sold
- 22.7% increase in average coupon fare (€23 increase)
- Web channel market share increased from 25% to 30%
- In 2024, despite shifting to a volume-based strategy, revenue grew 16%, coupon sales by 18%, and market share rose another 2%
Azores credits these gains to a bold pricing transformation—shifting from a vertical to horizontal branded fare strategy, implemented in just 3 months with PROS.
Scaling with Precision and Partnership
Azores Airlines faced unique challenges: a small team, a complex interline environment, and regulatory constraints. Yet PROS solutions have helped them simplify and succeed in a fast-evolving digital landscape.
By 2025, the airline aims to increase its web channel market share by another 5%, continuing a trajectory of sustainable digital expansion.
Results with PROS Solutions:
- 5 years of partnership delivering measurable growth
- 82.6% YoY sales growth (2022–2023)
- 5% market share increase in web sales channel
- Branded fare strategy implemented in just 3 months
- airTRFX expected to boost sales by an additional 5%
With a clear digital vision and a powerful tech partner in PROS, Azores Airlines is not just competing with the big players—it’s setting the pace for the future of digital airline retail.