Press Release

PROS Selected to Address Mega Asia-Pacific Ancillary & Loyalty Conference

HOUSTON, Aug. 22, 2018 – PROS®(NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that PROS Principal Surain Adyanthaya has been selected to speak at the Mega Event Asia-Pacific in Bangkok. Scheduled for Aug. 28-30, the conference draws travel industry executives from around the world who are focused on loyalty marketing and ancillary revenue generation in the digital era.

Adyanthaya will deliver an address titled “Transforming Offer Optimization and Revenue Management with Artificial Intelligence.” The airline industry is fraught with endless applications and claims about AI and cognitive technologies, many of which fall short of their promises to deliver strategic value. He will show executives how finely tuned AI transforms offer creation and dynamic packaging that augments pricing and revenue management strategies. Adyanthaya will also demonstrate real-time dynamic pricing capabilities that enable carriers to deliver personalized offers that increase consumer satisfaction and conversions.

“The airline industry is again undergoing a vast digital transformation as eCommerce drives the requirement for even greater speed, intelligence and personalization,” said Adyanthaya. “Today, airline passengers typically review on average 38 sites before booking a single reservation. It’s critically important that leaders evaluate the value of their solutions as they look for new ways to respond to customers with dynamic packaging and intelligent offers, without being bogged down by legacy systems. The new era of digital selling and real-time dynamic pricing presents unparalleled opportunities for airlines to meet the demands of today’s customers with optimized offers and personalization.”

At the conference, PROS will showcase its Offer Optimization solutions, including eCommerce and Revenue Management that put personalization and control in the hands of the airline. PROS services airlines around the world, including 18 of the top 20 on the newest SKYTRAX World Airline Awards.

To learn more, visit the PROS websiteor follow PROS on Twitter at @PROS_Inc. To learn more about PROS airline solutions, download the company’s newest ebook – The PROS Difference: Powering Airlines Modern Commerce. To learn more about PROS Shopping capabilities, preview its video: PROS Shopping Puts You in Command of Your Distribution.

About PROS

PROSHoldings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the futurewhether as a result of new information, future events or otherwise.


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