Press Release

PROS to Showcase Modern Commerce Solutions at International Food Manufacturers Association Chain Operators EXchange

Cargill and PROS to present strategies and technology that operators can leverage to easily, profitably manage menus

HOUSTON, Feb. 22, 2017 – PROS® (NYSE: PRO) – the revenue and profit realization company – today announced plans to showcase its cloud-based modern commerce solutions at the International Foodservice Manufacturers Association (IFMA) Chain Operators EXchange (COEX). The event, which attracts more than 400 senior decision makers and leaders – and planned expressly for operators – is scheduled for March 5-7 at the JW Marriott Las Vegas Resort & Spa.

At COEX, chain operators are able to take advantage of business-building insights and to create personal connections with leading manufacturers. With opportunities to engage during organized one-on-one meetings, entertaining events or roundtable discussions, COEX offers one-of-a-kind network opportunities.

Co-presenting at this year’s conference will be John Dillon, Cargill Strategic Pricing Leader for its Global Edible Oils and Solutions business unit, and PROS Strategic Consultant Matt Bennett. Their presentation – Managing Menu Prices in the Face of Volatility: How Chain Operators Can Serve Customers More Efficiently – will offer insights into how food chain operators can manage unprecedented volatility, while looking for simpler practices and using dynamic pricing solutions to meet the changing palates of their customers. Dillon and Bennett will also cover how technologies that are available today can help operators in their quest for better, more predictable pricing models that enable them to profitably grow their businesses.

“Participants at IFMA COEX are senior leaders and decision-makers who represent some the country’s largest, most high-profile national and regional chains,” said Chris Jones, PROS Senior Vice President of Sales. “They’re looking for opportunities to profitably serve customers amidst the requirement for new offerings on their menus. We look forward to showcasing how PROS is helping some of the world’s leading food companies shift to a modern commerce strategy.”

“IFMA COEX offers food chain operators compelling insights on the topics, issues and opportunities driving our industry,” said IFMA President and CEO Larry Oberkfell. “From industry trends, to young consumers and their influence on foodservice, to planning and execution, leadership and technology, chain operators have unprecedented opportunities to delve into their areas of interest. Developed by operators for operators, there’s no better opportunity for learning than at IFMA COEX. PROS brings to our IFMA events strategic foodservices insights and expertise that help drive growth for our members, and we appreciate their participation, support and sponsorship.”

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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