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Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.

Airline RetailAirline RetailingBlog

Unlocking Airline Value with Offers & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.

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Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Airline RetailAirline RetailingAirlinesBlog

5 B2B Buying Behaviors You Can’t Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.

BlogOmnichannel Commerce

Top 5 Selling Challenges and How CPQ Solves Them

Discover how CPQ helps manufacturers solve top sales challenges like quote delays, configuration issues, and pricing errors. Boost efficiency and profits today!

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Unlocking Digital Selling Strategies Across Industries

Discover how United Airlines and TE Connectivity modernized B2B sales with Smart CPQ. Boost profitability while reducing sales complexity.

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Food for Thought: A Conversation about CPQ in the Food Industry

Learn how CPQ improves pricing accuracy, efficiency, and scalability in the food industry. See real examples from Fonterra and Cargill.

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High Speed Quoting When the First to Respond Wins the Buyer

Why speed and accuracy in quoting matter and how PROS Smart CPQ empowers faster, scalable, and smarter sales processes. Discover more today.

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Transforming Sales with CPQ and Microsoft Dynamics 365

Explore how integrating CPQ with Microsoft Dynamics 365 drives efficiency and consistency in sales. Use PROS Smart CPQ to transform your processes today.

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AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.

BlogOmnichannel Commerce

Embracing the Future of Pricing – It’s Not About “Anxiety Avoidance”

Discover how AI transforms pricing strategies from uncertainty to strategic leadership. Explore actionable insights for pricing professionals.

BlogPrice Optimization ManagementPricing Strategy

Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI

Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.

Airline RetailAirline RetailingBlog

PROS Platform Travel Spring Release 2025

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PROS Platform B2B Spring Release 2025

Discover the PROS Spring Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.

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B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

Discover how B2B businesses can align strategy and technology to deliver seamless, flexible omnichannel commerce experiences that drive growth and customer loyalty.

BlogOmnichannel Commerce

The Great CPQ Reset: What Salesforce’s Exit Means for Your Business

Salesforce CPQ's future is uncertain — what does this mean for your business? Explore how Revenue Cloud stacks up and why PROS Smart CPQ could be the ideal alternative.

BlogOmnichannel CommercePricing Strategy

The Trust Factor: How Transparency and Communication Can Change the Game When It Comes to Pricing Changes

Learn strategies for communicating price increases with transparency and fairness to retain customer trust, boost loyalty, and strengthen your brand.

BlogPricing Strategy

Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.

Artificial IntelligenceBlog

6 Quick Pricing Wins to Manage Tariffs

Discover 6 quick pricing strategies to manage tariffs, protect margins, and maintain customer loyalty—without making permanent price hikes.

BlogPricing Strategy

Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.

Artificial IntelligenceBlog

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.

Airline RetailAirline RetailingArtificial IntelligenceBlog

Empowering Manufacturers: AI-powered Pricing Strategies with Rebate Management

PROS, in collaboration with Copperberg, have published a whitepaper that explores the impact of integrating artificial intelligence into pricing and rebate management.

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Dealing With AI Biases Part 2: Inherited Biases Within Your Data

Explore how biases in training data affect AI systems and learn strategies to identify and mitigate these inherited biases for more ethical and accurate machine learning models.

Artificial IntelligenceBlog

Dealing with AI Biases Part 1: Acknowledging the Bias

Discover how AI biases emerge, why they matter, and how to address them. Learn about biased data, explainable AI, and the steps to mitigate AI bias effectively.

Artificial IntelligenceBlog

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

Airline RetailAirline RetailingBlog

Pricing Strategies to Maximize Customer Lifetime Value

Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.

BlogPricing Strategy

DeepSeek: The Good, the Bad, and the Ugly – Part 1

Discover how DeepSeek achieved top AI performance with hyper-efficient innovations, challenging tech giants with minimal resources.

Artificial IntelligenceBlog

The Rise of AI Flight Search Engines: Could LLMs Reshape Airlines’ Traffic Acquisition Trends?

Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.

Airline RetailAirline RetailingBlog

Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.

BlogPricing Strategy

From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.

Artificial IntelligenceBlogPricing Strategy

The Cost of Inertia in Airline Retailing

Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.

Airline RetailAirline RetailingBlog

Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies

Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market. Read more.

BlogPricing Strategy

7 Trends and Predictions Shaping B2B Commerce

Discover 7 key trends and predictions for B2B commerce in 2025, including AI integration, digital transformation, and proactive compliance. Stay ahead in the evolving B2B landscape.

Artificial IntelligenceBlogOmnichannel Commerce

Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.

BlogPricing Strategy

Navigating the New Frontier of Revenue Lifecycle Management

In today's dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.

BlogOmnichannel Commerce

PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

Analyst ReportsBlog

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.

Airline RetailAirline RetailingArtificial IntelligenceBlogPricing Strategy

The Impact of AI on B2B Pricing: A Double-Edged Sword?

Explore the profound impact of AI on B2B pricing strategies. Learn how AI drives price drops, stabilizes margins, and enhances profitability in the evolving B2B landscape.

Artificial IntelligenceBlogPricing Strategy

Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

Airline RetailAirline RetailingBlog

Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

Airline RetailAirline RetailingBlog
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