PROS Resources

PROS, Inc.

PROS Platform Travel Winter Release: Smarter Airline Retailing in 2026

Discover the Winter 2026 Release. See new features for revenue management, dynamic pricing, and offer marketing designed to drive airline revenue.

Platform Releases

PROS Integration Guide: How Airlines Can Adopt Continuous Pricing

Discover how airlines can adopt continuous pricing with PROS Real-Time Dynamic Pricing to increase conversion, optimize revenue, enable dynamic offers, and modernize retailing strategies.

Blog

How Multi-Vendor Collaboration Is Shaping the Next Era of Airline Retailing

Discover how modular solutions and PROS AI are transforming airline retailing with flexibility, interoperability, and strategic innovation.

Airline RetailingBlog

PROS Platform Travel Release: What’s New for Fall 2025

Explore highlights from the PROS Travel Platform Fall 2025 Release, designed to help airlines deliver offers with greater precision, control, and profitability.

BlogPlatform Releases

Smarter Market Moves with PROS Revenue Management Agents for Airlines

Revenue Management agents deliver real-time demand insights, automate forecasts, and help analysts optimize strategy for market shifts.

Videos

Revolutionize Flight Search with the PROS Fare Finder Agent

PROS Fare Finder Agent uses natural language to deliver personalized flight results, boost engagement, and improve airline conversions.

Videos

How Airlines Are Evolving Revenue Management to Understand Price Elasticity

Discover how airlines like Azul, Air Europa, Aeromexico, and Avianca are leveraging AI-driven Elasticity Forecasting to optimize pricing, capture price-sensitive demand, and maximize revenue in competitive and underserved markets.

Blog

Maximizing Platform Investments – RM System Setups for Diverse Airline Models

Learn how SriLankan Airlines, Saudia, and Air Transat configured PROS RM to match their unique business models and drive measurable revenue growth.

Blog

Moving Away from Fixed Price Points – Unlocking the Power of Airline Dynamic Pricing

Discover how airlines can unlock significant revenue through dynamic pricing strategies. Learn the three-stage maturity journey from static to real-time continuous pricing.

Blog

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

AI Search Engines Are Here—Is Your Airline Ready?

AI is reshaping flight search. Discover how airlines can adapt SEO for ChatGPT, Gemini & more to capture direct traffic and high-intent bookings.

Blog

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials

Unlocking Intelligent Commerce with Agentic AI

Discover how PROS Agentic AI transforms enterprise selling with various autonomous agents.

Videos

Responsible AI: A Framework for Trust, Transparency, and Impact

Explore how PROS approaches Responsible AI with a focus on fairness, transparency, and explainability.

Videos

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Blog

Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.

Blog

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials

Unlocking Airline Value with Offer & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.

Blog

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Discover how Porter Airlines modernized its revenue management with PROS RMA and RTDP, leveraging elasticity forecasting and real-time dynamic pricing for smarter strategies.

Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Discover how Azul uses WTP to optimize revenue, empower analysts, and drive smarter pricing decisions across its extensive flight network.

Case Studies & Testimonials

Real-Time, Real Results: Inside flydubai’s Pricing Transformation with PROS 

Case Studies & Testimonials

How United Airlines Boosted Profitability by 20% with PROS airWire 

Case Studies & Testimonials

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Airline RetailAirline RetailingAirlinesBlog

Meet the PROS: Brooke Mellish

Meet Brooke Mellish, User Experience Design Manager, and professional pasta and pizzamaker!

Lifeatpros

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

Airline RetailingBlog

PROS Platform Travel Winter Release

We’re excited to share the PROS Platform Winter 2025 release for airlines - highlighting new features to enable the transition to modern airline retailing.

BlogPlatform Releases

Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition

By integrating data analytics and SEO insights effectively, airlines can drive enhanced customer acquisition and unlock significant revenue potential.

AirlinesBlog

How to Write Meta Descriptions for airTRFX Pages

Master the art of writing effective meta descriptions for airTRFX pages to enhance SEO and boost click-through rates with these practical tips and strategies

Blog

The SEO Case for Single-Bar Navigation

Creating internal links from the airline’s core website to airTRFX pages is key to maximizing the SEO performance of the airTRFX pages.

Blog

How to Engage Customers to Drive Loyalty Redemption

Learn how airlines like Virgin Atlantic and Spirit strategically engage customers to drive loyalty redemption through their rewards programs.

AirlinesBlog

The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy

Explore how low-cost carriers (LCCs) like Frontier, Volaris, flyadeal, and Play leverage PROS Offer Marketing solutions to drive direct channel sales and increase brand awareness in competitive market

AirlinesBlog

The Importance of a Direct Channel Strategy for Startup Airlines

Discover how startup airlines like Breeze and Play leverage PROS Offer Marketing solutions to increase direct bookings and establish brand awareness in competitive markets.

Blog

Global airline increases passenger revenue with willingness-to-pay forecasting

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.

Airline RetailAirline RetailingAirlinesBlog

Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders

Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.

Blog

airBaltic delivers airline-led offer creation across web channel and interline partners

Learn how airBaltic adopted airline-led offer creation and retailing powered by PROS to remain competitive and agile on the market.

Blog

Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing

Learn how Lufthansa Group adopted a single streamlined solution for the entire group with a direct connection to LHG availability for full offer control and distribution of dynamic offers.

Blog

PROS Receives Diversity in Business Award

PROS is proud to be selected as a recipient of the Houston Business Journal’s Diversity in Business Awards 2023

Blog

Revenue Management without Demand Forecasting: A Data-Driven Approach for Bid Price Generation

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.

Blog

Hitting Reset on Airline Retailing: Part 2

The airline retailing industry has been disrupted forever. Rethink current airline eCommerce strategies with these tips from PROS team of experts.

Blog

Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.

Blog