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PROS Integration Guide: How Airlines Can Adopt Continuous Pricing

Discover how airlines can adopt continuous pricing with PROS Real-Time Dynamic Pricing to increase conversion, optimize revenue, enable dynamic offers, and modernize retailing strategies.

Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents

Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.

How Multi-Vendor Collaboration Is Shaping the Next Era of Airline Retailing

Discover how modular solutions and PROS AI are transforming airline retailing with flexibility, interoperability, and strategic innovation.

Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)

Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.

PROS Platform Travel Release: What’s New for Fall 2025

Explore highlights from the PROS Travel Platform Fall 2025 Release, designed to help airlines deliver offers with greater precision, control, and profitability.

Winning the Citation War: The Airline Playbook for AI Search

AI Search for Airlines. Boost airline brand visibility and win citations across AI Search ecosystems like ChatGPT, Google AI Mode, and Classic Search with these six tactics.

Meet Fare Finder Agent: The AI Widget That’s Changing How Travelers Book Flights

Discover how PROS Fare Finder Agent transforms flight search with AI-powered natural language input, delivering instant fare results that boost engagement and direct bookings.

Japan Airlines Boosts Group Sales Revenue 3X With PROS

Discover how Japan Airlines (JAL) boosted group sales revenue by 3X, reduced manual tasks by 90%, and increased market share by 20% with PROS Group Sales Optimizer. Learn how automation and dynamic pricing transformed their global group sales strategy.

Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI

Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.

How to fix “Duplicate Google chose a different Canonical than user” A Hands-on Guide for Airlines

Learn how to diagnose and fix the “Duplicate, Google chose a different canonical than user” issue in Google Search Console. This hands-on guide for airlines explains root causes, troubleshooting steps, and how to validate indexing using GA4, AWR, and SERP checks.

How Airlines Are Evolving Revenue Management to Understand Price Elasticity

Discover how airlines like Azul, Air Europa, Aeromexico, and Avianca are leveraging AI-driven Elasticity Forecasting to optimize pricing, capture price-sensitive demand, and maximize revenue in competitive and underserved markets.

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

ChatGPT often mentions airlines but links elsewhere, potentially costing them valuable referral traffic. Our data reveals a systemic mismatch in citation behavior.

How to Track LLM Referral Traffic in GA4

Learn how to track referral traffic from Large Language Models (LLMs) like ChatGPT and Gemini in GA4 using filters, segments, and custom reports. A practical, step-by-step guide.

Maximizing Platform Investments – RM System Setups for Diverse Airline Models

Learn how SriLankan Airlines, Saudia, and Air Transat configured PROS RM to match their unique business models and drive measurable revenue growth.

Moving Away from Fixed Price Points – Unlocking the Power of Airline Dynamic Pricing

Discover how airlines can unlock significant revenue through dynamic pricing strategies. Learn the three-stage maturity journey from static to real-time continuous pricing.

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.

AI Search Engines Are Here—Is Your Airline Ready?

AI is reshaping flight search. Discover how airlines can adapt SEO for ChatGPT, Gemini & more to capture direct traffic and high-intent bookings.

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.

Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.

Unlocking Airline Value with Offer & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI

Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.

PROS Platform Travel Spring Release 2025

Discover how PROS Spring 2025 Travel Platform improves pricing, enhances NDC distribution, and personalizes marketing strategies for airlines.

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.

The Rise of AI Flight Search Engines: Could LLMs Reshape Airlines’ Traffic Acquisition Trends?

Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.

The Cost of Inertia in Airline Retailing

Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Explore the top trends shaping airline retailing in 2025, including AI-driven dynamic pricing, offer management, personalization, and cost-optimized distribution. Discover how airlines can improve revenue and enhance passenger experiences.

PROS Platform Travel Winter Release

We’re excited to share the PROS Platform Winter 2025 release for airlines - highlighting new features to enable the transition to modern airline retailing.

Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

The Indexing of Google Flights: The Empire Strikes Back – Part II

Explore how Google Flights' indexing impacts airlines, OTAs, and flight aggregators. Learn strategies to maintain strong SEO rankings in a competitive search landscape.

The Indexing of Google Flights: The Empire Strikes Back – Part I

Discover how Google Flights indexes airline ticket prices and the implications for pricing strategies in the travel industry. Learn key insights on data transparency.

PROS Platform Travel Fall Release 2024

PROS Travel Platform Fall Release 2024 enhances airline Offer Management with better forecasting, pricing flexibility, and personalized marketing tools.

The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.

The Future of Ancillary Revenue Optimization

Ancillary sales increase revenue per passenger. Learn about the future of ancillary optimization and how PROS helps airlines optimize ancillary revenue streams with AI-driven offer optimization.

Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition

By integrating data analytics and SEO insights effectively, airlines can drive enhanced customer acquisition and unlock significant revenue potential.

PROS Recognized for Cybersecurity Excellence

Susanne Senoff, PROS Chief Information Security Officer, emphasizes the need for integrating security into the organizational culture to build resilience against emerging cyber threats.

Elevating Marketing Tactics for Vacation Packages to Grow Ancillary Revenue

Discover innovative marketing tactics for vacation packages to boost airline ancillary revenue. Enhance brand awareness, optimize conversions, and drive customer acquisition.

PROS Wins 2024 Microsoft Global ISV Partner of the Year Award

PROS wins 2024 Microsoft Global ISV Partner of the Year Award, recognizing our innovative use of Microsoft’s cloud platform to deliver exceptional value and customer experiences with our AI innovation

Dynamic Price Insertion Using Google Display Remarketing for Airlines

Google display remarketing for airlines is a simple advertising strategy to help airlines increase ad performance. Implement dynamic ads today!

airTRFX Interlinking From Top Authority Pages

Creating internal links from the airline’s core website to airTRFX pages is key to maximizing the SEO performance of the airTRFX pages.

Travel is Back and Reloaded

Discover insights from Google's Travel Summit EMEA: post-pandemic travel demand, digital nomads, and bleisure travel. Learn how brands can adapt and leverage data for better user experiences.

How to Use Bayesian Inference In A/B Testing

Katharina Warzel describes Bayesian Inference in terms of A/B testing. She guides you through its application and shows you how to interpret results.

How to Write Meta Descriptions for airTRFX Pages

Master the art of writing effective meta descriptions for airTRFX pages to enhance SEO and boost click-through rates with these practical tips and strategies

Key strategies for implementing airline dynamic pricing – Part II

Explore the revenue potential airline dynamic pricing through continuous pricing and dynamic ancillary pricing, and the impact on downstream systems adoption.

The SEO Case for Single-Bar Navigation

Creating internal links from the airline’s core website to airTRFX pages is key to maximizing the SEO performance of the airTRFX pages.

PROS Platform – Travel Spring Release

Discover the latest innovations in travel technology with the PROS Platform Travel Spring Release 2024.

How Hyatt increased bookings with custom pages & personalized offers

Discover how Hyatt increased bookings by over 50% using airTRFX to create custom pages and personalized offers for their Inclusive Collection resorts.

How to Engage Customers to Drive Loyalty Redemption

Learn how airlines like Virgin Atlantic and Spirit strategically engage customers to drive loyalty redemption through their rewards programs.

The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy

Explore how low-cost carriers (LCCs) like Frontier, Volaris, flyadeal, and Play leverage PROS Offer Marketing solutions to drive direct channel sales and increase brand awareness in competitive market

The Importance of a Direct Channel Strategy for Startup Airlines

Discover how startup airlines like Breeze and Play leverage PROS Offer Marketing solutions to increase direct bookings and establish brand awareness in competitive markets.

Key strategies for implementing airline dynamic pricing – Part I

Removing RBDs and class-based pricing is a critical step toward airline offer and order management. Airline dynamic pricing enables better customer segmentation, while opening new revenue streams.

PROS Revenue Management and Group Sales Solutions to Drive Dynamic Strategies and Revenue Growth at Saudia

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.

From Optimal Price to Issued Ticket: How Airline Dynamic Pricing Really Works

Discover how airlines turn optimal prices into tickets using real-time dynamic pricing—and why legacy systems are holding some carriers back.

Global airline increases passenger revenue with willingness-to-pay forecasting

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.

The Value of Airline Offer Management

On the path to modern airline retailing carriers must build their roadmap to Offers and Orders focusing on offer management and value generation outside of the PSS.

Key Insights for Driving AI Innovation in Airline Retailing

Learn how AI-powered revenue optimization technology is the driving force for modern airline retailing.

AI, ChatGPT and Airline Revenue Management

ChatGPT has become ubiquitous, changing conversations around AI and which AI model, neural network or model-based reinforcement learning to use for airline revenue management.

5 Considerations When Upgrading Your RM System

Building a future-proof revenue management organization that meets the needs of modern airline retailing means investing in not only AI, but also your talent.

4 Tips for Optimizing Offers on Metasearch Engines

Direct offer distribution to metasearch engines helps airlines improve offer accuracy and increase bookings while reducing cost of distribution.

4 Benefits of detaching offer distribution from the GDS

Adopt airline-led offer creation and NDC distribution to achieve lower cost of distribution and gain more visibility into travel shoppers.

Key capabilities for RM confidence amid market volatility

Learn about the key features and capabilities RM teams need to avoid spill and drive the revenue success of their airline.

How PROS is making RM analysts’ life easier

Learn about the latest features and innovations across the best-of-breed RM technology in the airline industry.

Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders

Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.

3 Ways to Grow Revenue with Dynamic Ancillary Pricing

Learn about PROS AI-based ancillary pricing and optimization that help airline increase ancillary revenue.

airBaltic delivers airline-led offer creation across web channel and interline partners

Learn how airBaltic adopted airline-led offer creation and retailing powered by PROS to remain competitive and agile on the market.

Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing

Learn how Lufthansa Group adopted a single streamlined solution for the entire group with a direct connection to LHG availability for full offer control and distribution of dynamic offers.

Airline Retail Transformation Roadmap: Architecting the Future of AI-Fueled Offers and Orders

To deliver commercial outcomes and accelerate revenue growth airlines need to prioritize offer optimization and drive a customer-centric offer and order management strategy powered by proven AI.

Airline Retail Transformation Roadmap: Moving from RM to Airline Offer Optimization

Airlines on the retail transformation journey toward offer and order management need to transition from revenue management to offer optimization strategies.

How to Achieve Airline Offer Optimization?

Offer Optimization is the ability to create offers across seat, fare and ancillaries, that are personalized and consistent with an airline’s pricing, channel, and revenue management strategy.

PROS Receives Diversity in Business Award

PROS is proud to be selected as a recipient of the Houston Business Journal’s Diversity in Business Awards 2023

Revenue Management without Demand Forecasting: A Data-Driven Approach for Bid Price Generation

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.

3 Ways to Fast-track to Airline Retail Freedom

Airline executives can accelerate airline retail transformation by adopting offer optimization, AI, and next-gen retail platforms.

PROS Recognized as a Healthy Workplace

PROS is proud to be selected as a bronze level recipient of Cigna’s Healthy Workforce Designation 2022.

What is airline revenue management?

Learn what airline revenue management is and how PROS uses AI, data science, and dynamic pricing to help airlines optimize pricing, capacity, and maximize profitability.

The Commercial Imperative for Airline CCOs

Airlines are embracing a digital transformation that will fundamentally change airline retailing, with a focus on flexibility and the freedom to sell how, when and where they want to drive loyalty.

Top 5 Reasons to Attend Outperform

Looking for a reason to join Outperform this year? Here’s 5!

Outperform with PROS: Discover the secret of AI-powered profitable growth

PROS Outperform gathers airline leaders for the latest travel AI innovations across revenue management, distribution, marketing, and e-Commerce.

PROS Recognized by PEOPLE Magazine as a Company that Cares

Great Place to Work and PEOPLE magazine have honored PROS as one of the 2022 PEOPLE Companies that Care.

PROS is a Most Loved Workplace®

PROS is recognized as Most Loved Workplace by Best Practice Institute

PROS Platform Receives Award for Business Intelligence Innovation

The award-winning PROS Platform adds another accolade to its collection: the Golden Bridge Business and Innovation Awards for Business Intelligence Innovation.

What Exactly is Dynamic Pricing in the Airline Industry?

Dynamic pricing allows airlines to adjust seat and ancillary prices in real time based on demand and price elasticity, increasing the likelihood of purchase.

Emirates and PROS Develop RM Team Training Program

Emirates and PROS are collaborating on a revenue management training program to attract and retain the best RM talent in the industry.

Building Best-in-Class Airlines Revenue Management Workflows

A true workflow should guide a user to the most important tasks and goals, and at PROS we pride ourselves on our workflow designs.

Hitting Reset on Airline Retailing: Part 2

The airline retailing industry has been disrupted forever. Rethink current airline eCommerce strategies with these tips from PROS team of experts.

Hitting Reset on Airline Retailing: Part 1

The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.

How Willingness-to-Pay is Changing Airline RM Forever

Learn how to willingness-to-pay is revolutionizing airline revenue management enabling airlines to forecast and optimize based on price sensitivity not class availability.

4 Tips to Beat the Complexity of Airfare Repricing

Airfare repricing is often a complex and manual process for airlines. An average of 20% of travelers initiate trip changes and 55% report experiencing a travel disruption.

5 Ways to Grow Airline Ancillary Revenue

The art of digital retail includes a variety of strategies for ancillary sales. Airline eCommerce tactics require relevance, differentiation and seamless user experience. Learn more.

AI: No Longer Just a Buzzword for Airline Revenue Growth

Learn about the ways airlines revenue managers around the world are implementing artificial intelligence applications to drive value.

4 Ways to Maximize Interline and Code Share Revenue

Learn how to maximize interline and code share revenue through forecasting and optimization, interline availability and cascading, and system abuse monitoring.

What Does Great Airline Revenue Management Look Like?

Learn about the history of airline revenue management and what a great revenue management software solution brings to the table.

Airline Revenue Management Strategies for Other Industries

Here’s a look at how airline revenue management strategies based on demand, willingness-to-pay, and price sensitivity can be applied to other industries.