Posts in Blog

Revenue Management: Dynamic Factors at Play

May 20th, 2021 — Blog

Revenue management is the science behind offering the right product at the right price to the right customer at the right time. By finding ways to evaluate a customer’s willingness to pay, revenue management scientists have developed algorithms to adjust a product’s price based on its demand. Originally created by PROS to optimize airline ticket […]

How Streamlining Your Portfolio Improves Sales Effectiveness

May 20th, 2021 — Blog

When you streamline your product portfolio to align with what your customers are actually buying, it unlocks massive value for your organization. Reducing complexity allows you to streamline operations and increase sales effectiveness, lowering overhead while improving the customer experience.     Increasing Sales Effectiveness Example Here’s an illustrative exercise, based on a computer company’s […]