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Japan Airlines Boosts Group Sales Revenue 3X With PROS

Discover how Japan Airlines (JAL) boosted group sales revenue by 3X, reduced manual tasks by 90%, and increased market share by 20% with PROS Group Sales Optimizer. Learn how automation and dynamic pricing transformed their global group sales strategy.
Case Studies & Testimonials

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.
Case Studies & Testimonials

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.
Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.
Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.
Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.
Case Studies & Testimonials

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.
Case Studies & Testimonials

Customer Perspectives: The Power to Outperform

Discover how PROS customers across industries are connecting, innovating, and outperforming together.
Case Studies & Testimonials

Voices of Innovation: Customer Perspectives on AI

Hear how PROS customers embrace AI to innovate, simplify, and deliver value faster than ever.
Case Studies & Testimonials

2025 PROS Customer Outperformer Award Winners

See how 2025 PROS Customer Outperformer Award winners are turning innovation into real results.
Case Studies & Testimonials

From Leg-Based to Leading Edge: SriLankan Airlines Elevates Revenue Strategy with PROS RMA

See how PROS RMA is powering O&D forecasting and smarter revenue decisions at SriLankan Airlines.
Case Studies & Testimonials

How GOL Airlines Boosted Organic Traffic by 500% with PROS airTRFX

See how GOL Airlines boosted organic traffic by 500% and campaign revenue by 230% with PROS airTRFX.
Case Studies & Testimonials

How GOL Airlines Is Personalizing Travel Discovery with PROS Fare Finder Agent

See how GOL Airlines is using PROS Fare Finder Agent to personalize travel discovery, boost conversions, and lead with AI in airline retail.
Case Studies & Testimonials

How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement

Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.
Case Studies & Testimonials

Leaving Load Factor Behind: Air Transat’s Shift to Smarter Pricing with Price Elasticity Optimization

Discover how Air Transat replaced outdated RM practices with AI-driven precision using PROS RMA and Price Elasticity Optimization.
Case Studies & Testimonials

Building a Future-Ready Airline: How Saudia Transformed Revenue Management with PROS RME

Learn how Saudia Airlines transformed revenue management with PROS RME, achieving over 90% forecast accuracy, double-digit RASK growth, and enhanced market responsiveness.
Case Studies & Testimonials

Flying Forward: SriLankan Airlines Drives Growth with PROS RMA and airTRFX

See how SriLankan Airlines is fast-tracking growth and transforming revenue management with PROS RMA and airTRFX.
Case Studies & Testimonials

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.
Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.
Case Studies & Testimonials

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Discover how Porter Airlines modernized its revenue management with PROS RMA and RTDP, leveraging elasticity forecasting and real-time dynamic pricing for smarter strategies.
Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Discover how Azul uses WTP to optimize revenue, empower analysts, and drive smarter pricing decisions across its extensive flight network.
Case Studies & Testimonials

Real-Time, Real Results: Inside flydubai’s Pricing Transformation with PROS 

Case Studies & Testimonials

How United Airlines Boosted Profitability by 20% with PROS airWire 

Case Studies & Testimonials

Taking off in a Crowded Market: How YA VAS Hit #1 in Search with airTRFX

Discover how YA VAS achieved #1 search rankings in Mexico's travel market using PROS airTRFX. Learn how scalable SEO strategies and partner campaigns drove visibility and bookings.
Case Studies & Testimonials

From Click to Conversion: How Virgin Australia Drives Results with airTRFX and airWire

See how Virgin Australia is transforming digital engagement and driving results with PROS Offer Marketing solutions.
Case Studies & Testimonials

How Spirit Vacations Turned Landing Pages into Revenue Engines with PROS

Discover how Spirit Vacations streamlined landing page creation and boosted eCommerce performance with PROS Offer Marketing.
Case Studies & Testimonials

How JetBlue Is Redefining Forecasting Accuracy and Analyst Efficiency with PROS RMA

Discover how JetBlue improved forecasting accuracy and analyst efficiency with PROS Revenue Management Advantage (RMA), transforming their commercial strategy.
Case Studies & Testimonials

How ITA Airways is Elevating Forecasting and Pricing with PROS

See how ITA Airways is advancing pricing and forecasting with PROS as part of its digital transformation.
Case Studies & Testimonials

TAP Air Portugal Boosts Profitability and Digital Performance with PROS airTRFX and airWire

Discover how TAP Air Portugal boosts profitability and digital performance with PROS airTRFX and airWire.
Case Studies & Testimonials

Azores Airlines Scales Innovation and Revenue with PROS Dynamic Offers, Digital Retail, and airTRFX

Discover how Azores Airlines accelerated digital growth and pricing innovation with PROS Dynamic Offers, Digital Retail, and airTRFX.
Case Studies & Testimonials

Increasing Direct Bookings by Deploying Pages with Real-time Rates at Scale

Discover how Hyatt boosted direct bookings by implementing scalable web pages with real-time rates using PROS's airTRFX platform. Read the full case study here!
Case Studies & Testimonials

How Cyprus Airways improves website conversion with PROS Shopping

Cyprus Airways adopts PROS Offer Creation solutions to improve website flight search and shopping.
Case Studies & Testimonials

Hyatt Inclusive Collection Achieves Rapid ROI and Increased Conversions with PROS airWire Solution for Email Marketing

Discover how Hyatt Inclusive Collection boosted conversion rates and achieved a 35% revenue increase using PROS airWire solution.
Case Studies & Testimonials

How Bing Contributes to Breeze’s SEM 2024 Strategies

Breeze Airways boosted bookings and revenue by incorporating Bing into its 2024 SEM strategy, achieving an 11% increase in conversions, 19% rise in CTR, and 18% growth in ROAS.
Case Studies & Testimonials

Florian Martin on Lufthansa Group’s Journey Toward Offers & Orders and Modern Retailing

Explore Lufthansa Group’s journey toward modern retailing with PROS, focusing on offer optimization, data-driven revenue management, and continuous pricing innovation.
Case Studies & Testimonials

China Southern Airlines on the Success of Their Long-Term Partnership with PROS

China Southern Airlines shares what PROS solutions they use and what makes their partnership with PROS a success.
Case Studies & Testimonials

flydubai on the Role of AI in Revenue Management and the Successful Partnership with PROS

flydubai shares the PROS solutions they use for revenue management and flight shopping, the role of AI in airline RM, and what makes the partnership with PROS successful.
Case Studies & Testimonials

Aeromexico Enhances Forecasting and Optimization by Leveraging PROS RM Solutions

How Aeromexico implements PROS solutions to overcome forecasting challenges and achieve next-generation revenue management.
Case Studies & Testimonials

Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing

Learn how Turkish Airlines implemented PROS Price Elasticity Optimization and improved revenue management.
Case Studies & Testimonials

How Turkish Airlines Improves Group Sales Strategy with PROS GSO Solution

Discover how Turkish Airlines improved group sales with PROS GSO Solution, leveraging dynamic pricing, faster response times, and tailored strategies to boost customer satisfaction and demand.
Case Studies & Testimonials

Hawaiian Airlines: The Benefits of Willingness-to-Pay and the Future of Offers & Orders

Hawaiian Airlines shares their implementation journey with PROS RM and Willingness-to-Pay, and their view on the future of Offers & Orders.
Case Studies & Testimonials

TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence

Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.
Case Studies & Testimonials

Air Europa Boosts Group Sales Strategy with PROS GSO Solution

Air Europa modernizes their Groups management sales systems with PROS Group Sales Optimizer (GSO) solution.
Case Studies & Testimonials

Air Europa Implements PROS NDC Solution to Launch its NDC Distribution Strategy

Discover how Air Europa implemented the PROS NDC solution to enhance flexibility, customize offers, and launch a successful NDC distribution strategy.
Case Studies & Testimonials

Cyprus Airways Partners with PROS to Improve Shopping Experience and Distribution

Cyprus Airways improves pricing accuracy and flight shopping with PROS Offer Creation solutions.
Case Studies & Testimonials

Maximizing SEO Growth with airTRFX Pages

Discover how SKY Airline leveraged airTRFX Pages and SEO best practices to boost organic traffic, improve search rankings, and enhance user engagement.
Case Studies & Testimonials

How airBaltic is Driving Seat Revenue with AI-Powered Dynamic Ancillary Pricing

Discover how airBaltic increased seat revenue by 6% using PROS AI-powered Dynamic Ancillary Pricing, optimizing seat assignment pricing with real-time, customer-driven insights.
Case Studies & Testimonials

airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS

airBaltic improves flight shopping accuracy and boosts ancillary revenue with PROS Offer Creation and Retailing solutions
Case Studies & Testimonials

Improving Direct Channel results by 4X by Building a Fare Marketing Infrastructure.

Explore how Volaris enhanced its digital marketing efforts and increased online bookings with PROS's innovative solutions in this comprehensive case study.
Case Studies & Testimonials

Drive Loyalty Program Membership by Promoting Future Travel

Discover how Thai Airways leveraged PROS's solutions to enhance digital marketing strategies, improve customer engagement, and boost online bookings in this detailed case study.
Case Studies & Testimonials

Building Awareness for a New Travel Brand in the Middle of the Pandemic

Discover how YA VAS increased their online sales and customer engagement through innovative digital marketing strategies in this comprehensive case study by PROS.
Case Studies & Testimonials

Generating Incremental Revenue with the Route Status airModule

Boost airline revenue with ANA's Route Status airModule. Discover how targeted email campaigns and homepage redesign drove $60,000 in 30 days. Learn more now!
Case Studies & Testimonials

How airTRFX Increased Pacific Coastal’s Online Revenue by 15%

Discover how Pacific Coastal Airline boosted online revenue by 15% in one year with airTRFX through improved SEO, network visibility, and personalized landing pages.
Case Studies & Testimonials

Increasing Direct Bookings with Email Price Alerts

Japan Airlines boosts engagement and revenue by partnering with PROS and Volantio for real-time flight deal alerts, leading to significant growth in price alert subscriptions and active users.
Case Studies & Testimonials

How offering additional payment methods enabled Air Canada to increase average transaction value and customer acquisition

Air Canada boosted conversions and transaction value with flexible monthly payment plans via Uplift, integrated seamlessly with PROS platform. 94% of customers plan to repurchase.
Case Studies & Testimonials

How Frontier Airlines Leveraged Real-Time Fares in Email to Drive Personalization and +90% Conversions

Leverage real-time fares and email personalization like Frontier Airlines to drive conversions. Dive into PROS case studies for actionable insights on effective marketing strategies. Learn more!
Case Studies & Testimonials

How United Reached First Page Organic Search Results using airTRFX Custom Pages

Discover how United Airlines achieved first-page organic search results using airTRFX custom pages. Learn how SEO optimization and scalable content strategies drove traffic and bookings for their U.S. National Parks campaign.
Case Studies & Testimonials

Increasing Search Ad Click-Through Rate, Conversion, and Revenue by Displaying Real-Time Fares

Elevate search ad click-through rates and conversion revenue by showcasing real-time fares. Dive into PROS case studies for insights on maximizing ad performance. Learn more!
Case Studies & Testimonials

Increasing SEM Campaign Revenue by more than 6X in 60 days

Discover how to skyrocket SEM campaign revenue by over 6x in just 60 days! Explore real case studies and testimonials on PROS platform for unparalleled success. Learn more!
Case Studies & Testimonials

Powering Real-Time Fares in Google Dynamic Remarketing Campaigns

Unlock the power of real-time fares with Google dynamic remarketing campaigns. Explore how PROS enables dynamic pricing strategies for optimal results. Learn more!
Case Studies & Testimonials

Hear Why TAP Air Portugal Loves PROS Outperform: Gaining intel into airline best practices

TAP Air Portugal share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

Hear Why SriLankan Airlines Loves PROS Outperform: Learning how PROS uses AI across its Platform

SriLankan Airlines share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

Hear Why Lufthansa Group Loves PROS Outperform: Learning about new AI and where the industry is headed in terms of offer and order

Lufthansa Group share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

Hear Why Lufthansa Group Loves PROS Outperform: Learning how different airlines are shaping the industry

Lufthansa Group share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

Hear Why Etihad Airways Loves PROS Outperform: Informative sessions and networking across airlines

Etihad Airways share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

Hear Why airBaltic Loves PROS Outperform: High-quality sessions and AI innovation

airBaltic share their key learnings and takeaways from PROS Outperform.
Case Studies & Testimonials

TAP Air Portugal and PROS Partner for the Future of Airline RM

Discover how TAP Air Portugal partnered with PROS to enhance revenue management, optimize pricing strategies, and prepare for the future of airline RM.
Case Studies & Testimonials

flydubai, PROS and a Decades-old Partnership for Airline RM

flydubai and PROS partner for cloud-based RM innovation.
Case Studies & Testimonials

SriLankan Airlines and PROS Partner for Cloud-based RM Innovation

Discover how SriLankan Airlines leverages PROS cloud-based revenue management solutions to optimize operations and prepare for the future.
Case Studies & Testimonials

Lufthansa Group and PROS Nurture a Mutually Beneficial Partnership for More Than Two Decades

The Lufthansa Group and PROS foster more than two decades of joint innovation.
Case Studies & Testimonials

Lufthansa Group and PROS Partner to Deliver Continuous Pricing across LHG’s Metasearch Network

The Lufthansa Group uses PROS solutions to power direct offer distribution and continuous pricing to metasearch partners.
Case Studies & Testimonials

airBaltic Delivers Accurate Offers Across Web Channel and Interline Partners

airBaltic uses PROS solutions for shopping and merchandising to deliver a digital-first customer experience.
Case Studies & Testimonials

How PROS enhanced this passenger airline’s revenues with willingness-to-pay (WTP) forecasting

Case Studies & Testimonials

Air China Flies into the Future with PROS RM Solutions

Learn how Air China leverages PROS world-class revenue management solutions to innovate, grow, and meet new challenges in the ever-changing airline business.
Case Studies & Testimonials

Malaysia Airlines Lifts Yield 15% Moving to PROS Cloud

Learn how Malaysia Airlines upgraded to PROS cloud-based RM Advantage solution, obtaining greater operational efficiencies and revolutionizing its revenue performance capabilities.
Case Studies & Testimonials

Azul Airlines Navigates Growth and Network Complexity

Hear how Brazil’s fast-growing Azul Airlines relies on its partnership with PROS to manage increasing market complexity.
Case Studies & Testimonials

Fireside Chat with Air Canada Highlight

Hear from Air Canada’s chief commercial officer about how the airline has been navigating the COVID-19 pandemic economy.
Case Studies & Testimonials

Etihad Airways Transforms Group Sales Through Dynamic Pricing

Learn how Etihad Airways' strategic partnership with PROS enables the carrier to tackle modern-day groups business challenges with an intuitive, user-friendly revenue management solution.
Case Studies & Testimonials

Copa Airlines Accelerates Digital Transformation

See how Copa Airlines attributes its success to a collaborative relationship with PROS experts.
Case Studies & Testimonials

Air Canada Elevates the Customer Experience with Pricing Science

Learn how Air Canada relies on PROS Real Time Dynamic Pricing (RTDP) Advantage to influence their pricing strategy.
Case Studies & Testimonials

Air Canada on Enriching the Customer Experience

Learn how PROS enriches the customer experience for Air Canada’s travelers by maintaining a solid partnership with the airline for more than 30 years.
Case Studies & Testimonials

Why PROS?

Some of the biggest names in the transportation industry come together to sing the praise of PROS AI software and solutions.
Case Studies & Testimonials

Malaysia Airlines Soars to Record-Breaking RASK

Using PROS Revenue Management solution, Malaysia Airlines achieves its highest-ever revenue per available seat kilometer while realizing gains in passenger revenue and yield.
Case Studies & Testimonials

Japan Airlines Elevates the Customer Experience

Learn how Japan Airlines turns to PROS for the most robust Revenue Management solution that also satisfies the needs of customers and regulators alike.
Case Studies & Testimonials

Porter Airlines Embraces Science-Based Forecasting

Edmond Eldebs, VP of Revenue Management and Alliances for Porter Airlines, discusses why his airline opted to invest in a third-party revenue management system for science-based forecasting.
Case Studies & Testimonials

Lufthansa Modernizes Approach to Group Business

Lufthansa leverages a powerful group sales solution to automate offers, provide a real-time solution for its travel agents, and drive revenue for group sales.
Case Studies & Testimonials

Etihad Airways Improves Conversion with 50% Faster Search Results

Learn how Etihad Airways provides a fast, personalized online shopping experience to deliver relevant offers to customers and increase conversion.
Case Studies & Testimonials

Etihad Yields Positive Results with PROS RM

Learn how Etihad Airways leveraged the latest advancements in PROS Revenue Management for major improvements in unconstrained demand levels, forecast volumes and seasonality across departure year.
Case Studies & Testimonials

Opening New Opportunities for Airlines in the Metasearch World

PROS has helped one of the world’s leading aviation groups optimize its metasearch distribution
Case Studies & Testimonials

Airline Revenue Management Higher Revenue, Proven Success

With PROS Airline Revenue Management, this airline was able to increase passenger yield, increase revenue and beat the competition.
Case Studies & Testimonials